Corporate Culture

I’ve been observing and learning from some of the best companies in Canada these days. This week, I had the opportunity to spend some time with Sean Durfy, President and CEO of WestJet (“Durf,” they call him around WestJet). WestJet, one of Canada’s icon companies, has a vision that by 2016, they will be one of the five most successful international airlines in the world. Based on what I’ve seen in their culture, I have no doubt that they will achieve this. They are well on their way. Here’s just a few of the things that WestJet believes in and does to build – and sustain – the amazing culture they have:

“If you take care of your people,  your people will take care of your guests, and your guests will take care of your profits.”  ”It’s not rocket science,” says Durf. “You have to treat your employees the way you want your guests treated.”

“The culture, as it changes and grows, will change. What won’t change is our values.”

“We don’t focus too much on “employee satisfaction.” Instead, we are committed to employee loyalty.”

“To get loyal employees, you have to align the goals, aspirations and values of the company with the employees’ goals, aspirations, and values. But you also have to align the goals, aspirations, and values of the employees with those of WestJet.”

“Empowerment without accountability won’t hold up.”

WestJet spends more time in the hiring process than does Disney. You really do have to get the right people on the bus.

Everyone holds everyone accountable to live the values. For example, if Durf sees an employee acting disrespectfully in any way to a guest, rather than being disrespectful of the employee, here’s how he’ll handle it – respectfully and without punitive measures: “…why don’t you take an hour away from your desk to get a break and figure out what happened so this doesn’t happen again…”

While management holds their employees accountable for living the values of the culture, employees will also hold management accountable. For example, in between flights all employees on that flight are expected to stay after the guests leave to help clean the cabin for the next flight. Once Durf, while flying on a holiday with his family, did not stay after to help clean the flight. The next day he got a call at his cottage from the captain of the plane, expressing his concern that he didn’t stay and contribute to the clean-up.

This down-to-earth Newfoundlander who runs this company gets it: to build a great culture you have to be real, you have to be in touch with reality, and you have to know how to connect with people.

What are you doing in your culture to make it great? I’d love to hear from you.

Organizational Culture

I’ve had a lot of great feedback from my most recent e-newsletter, containing the article: FINDING THE TOUCH IN AN INTERNET WORLD:The Little Things Are The Big Things.
Here’s one example from  a leader in a school, a superintendent for 27 years, and  some of his personal practices:
“There is only one way to be present and that is to be present – weddings are optional but funerals are mandatory (Rudy Juliani)”
“I can always do the paperwork after the staff members have left for the day but I cannot speak to them when they have gone home”
“When our School Division was small enough, every employee received a personal birthday wish from me”
“Every month I likely sent out 200 personal notes to staff members (teachers, assistants, bus drivers, custodians, maintenance workers, etc.)”
Building a culture that values human interaction is very time-consuming but is worth every minute”
What are you doing to consciously build the culture you desire?

Cultural Transformation

The focus of my work is inspiring, guiding, and supporting leaders at all levels to build strong organizational cultures. The leaders I speak with these days are not just interested in keeping people. They are committed to keeping people engaged. I define engagement as the desire by employees to go the extra mile to help their organization succeed and deem their work meaningful and fulfilling. So… just how do you get people engaged?

Culture and employee engagement is a topic for continual learning. First, engagement is not something you “get from” your organization. It’s something you bring to your organization. The people who tend to score low on a Hewitt engagement survey will tend to score low no matter what environment they work in. On the other hand, employees who say they are highly engaged will likely be highly engaged no matter where they work. That’s why the first principle of engagement is person accountability. Accountability – the ability to be counted on – means that engagement begins with ownership. When you create a place where all blame is viewed as a waste of time and where people can be counted on, there is always high, focused energy, because there is trust.

The second principle of engagement is authenticity. Authenticity is about creating a place where people don’t have to leave who they are at the door. You can be who you are when you come to work. The needs of the organization are integrated with the desires of the soul. Authenticity means the values, dreams, talents, and passion of all stakeholders are moving into alignment. The laminated Value Statements have come down from the walls and are lived. Employees have a deep commitment to the organization because they know that the organization has a deep commitment to them. Engagement is an inside job. It comes through conversation: about what matters most to you. When you are finding and expressing your passion, living your highest aspirations, and fulfilling your dreams  in the service of others, you will be engaged. Engagement is about energy. When the energy flows from a depth within you to the world around you, and then returns to its source within you, you are engaged. Nobody has to motive you.  It flows naturally.

Fostering this kind of culture is akin to being a gardener. It can’t be legislated, controlled, motivated, or coerced.  No plants ever grow better because you demand that they do so or because you threaten them. Plants grow only when they have the right conditions and are given proper care. Creating the space and providing the proper nourishment for plants – and people as well – is a matter of continual investigation and vigilance.

These are a few my thoughts about organizational culture and employee engagement. I’d love to know yours.