As my life and business unfolded over the years, I became clearer about my values. My personal business model is based on an approach inspired by Bo Burlingham, who wrote, Small Giants: Companies that Choose To Be Great Instead of Big. To quote Bo, “It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year.

Yet quietly, under the radar, a growing number of undeniably great companies have rejected the premise of endless growth to focus on more satisfying business results.”

In our organization we don’t measure success by how big we are, but by the impact we have on people. We prioritize maintaining authenticity as opposed to record-setting revenue streams. We resist the mainstream definitions of success and march to our own drummer.

And when I forget my values and get caught up in the hype, my spouse, my team, and my friends bring me back. It’s fascinating that those who find me and work with me share the same values in their own businesses and lives.

The journey is deeply satisfying and sustainable when I remember what I stand for.