Intentional Culture, Exceptional Results – Integrating Authenticity with Accountability

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One habit of good leadership is to be out in your culture, shining a light on success, celebrating wins, and catching people doing things right. There are likely some amazing things going on around you that you may be missing if you aren’t intentional. It’s natural for human beings to fixate on what’s not in our lives instead of focusing on what’s in our lives. Lately I’ve been putting this habit into practice in my own community. What I’ve discovered is that our little town is full of small giants (a term coined by Bo Burlingham), companies that deliberately choose to focus on excellence, purpose, and community impact rather than pursuing relentless growth or becoming as large as possible.

One of the small giants in Cochrane, Alberta is the Spray Lake Centre. Erin Wagner and her incredible team of leaders have created a vibrant, thriving, customer-focused environment that is at the heart and hub of our community for fitness, sports and recreation, as well as family and community connection. The SLS Centre also regularly hosts the Cochrane farmers’ market, both indoors and outdoors, and many other community events every year. When you visit Cochrane, stop by and get a shot of energy from this amazing place.

There are also many other small giants in Cochrane such as Found Books, Route 22 – Artist Collective Gallery, Yamnuska Wolfdog Sanctuary, Pink Wand Cleaning Services, Flores and Pine Restaurant, Alberta Metal Works, Align Developments, and the Cochrane Public Library. All of these organizations are part of Innovate Cochrane, a community-driven non-profit dedicated to empowering entrepreneurs and business leaders to build authentic, accountable organizations.

Everyone talks about the importance of culture, but when the pressure to deliver results mounts, culture takes a back seat. Like taking care of your health in times of high demands, it’s easy to declare, “we don’t have time for culture.”

But culture is always present, regardless of whether you are intentional about it. It is not a flavor of the month management fad. It’s the fabric of your entire organization.

Organizational culture is complex and multi-layered. To create and sustain a great culture requires leaders at every level to look beyond visible behaviors and statements from culture surveys to understand and influence the deeper beliefs that truly shape how organizations function.

My framework for organizational culture focuses on integrating the two fundamental elements of a great culture: authenticity and accountability in three areas: organizational, interpersonal, and personal.

The Importance of Authenticity

Authenticity means living in alignment with your true values, living and working in a place where you don’t have to leave who you are at the door, where you can express yourself genuinely, fostering meaningful connections and trust. Authentic cultures encourage open communication, vulnerability, and psychological safety to support people to tell the truth in a respectful way.

Leaders who lead authentically strengthen the overall sense of belonging and engagement in an organization.

The Importance of Accountability

Accountability means that we remember that culture isn’t what we say. Culture is how we hold ourselves accountable for how we act. You can’t build a reputation on what you’re going to do. Accountability starts with ownership. Accountability means that individuals and leaders take ownership for their decisions and their actions. We institutionally deny the fact that each of us – through our perceptions and our choices – is creating the culture that we so enjoy complaining about. Deciding that you have created the culture you are living and working in – and therefore you are the one to step into healing it – is the ultimate act of accountability.

Accountability means taking responsibility to work with clear expectations and agreements and being a person who can be counted on. It means having the tough conversations, providing regular mutual feedback, helping each other grow, and delivering on the promises you make. It means holding each other to the same high standards and asking for the support needed to deliver on agreements made.

How Authenticity and Accountability Work Together

Authenticity and accountability are mutually reinforcing. Authenticity creates the psychological safety necessary for people to be honest, while accountability ensures that this honesty translates into clearly defined and necessary results.

Authenticity supports people to operate from a place of truth, caring, and integrity, while accountability ensures that this integrity is backed by responsible action. Together they foster trust, engagement, and sustainable success in any culture.

We know about good leadership. What do we know about good followship?

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A leader is only as good as the people around them. Maybe we need to spend as much time building good followers as we spend building good leaders.

Good followship encompasses:

  1. Humility. It’s not about obedience and compliance. It’s about having a strong voice, being clear and direct, while being humble, teachable, and open to learn.
  2. Service. Choose service over self-interest. Look for ways to encourage others and contribute. Good followers are dedicated to the greater good.
  3. Accountability. Know that how you show up matters. See all blame as a waste of time. Good followship means being able to be counted on.
  4. Engagement. Rather than waiting to be told what to do, good followship means showing initiative and being engaged in their work while supporting others in theirs.
  5. Gratitude. Counter entitlement with appreciation. Avoid bitterness or divisiveness, and maintain a spirit of thankfulness, even in challenging circumstances.

CHOICES MATTER How Small Decisions Unlock Big Potential

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It is our CHOICES that show who we truly are, more than our ABILITIES.

Harry Potter

Three decades ago, after an extended bout of depression, a struggling business, and a lengthy fight with addiction, I made a decision that changed my life. I didn’t “hope” my life would get better, because it wouldn’t. I decided it was going to get better. I decided, once and for all, that all blame was a waste of time. I decided that I was not going to be the product of my upbringing or my circumstances. Instead, I would develop from the choices I make in response to my circumstances. I decided that, if I was going to have a good day it wouldn’t depend on what was going on around me; it would depend on the choice I made. I decided to ask for help. And deciding made all the difference.

Spending the past thirty years in a recovery community I have come to know first-hand that small decisions truly unlock big potential. Every day I decide:

Will I take the path that leads to insanity and death, or will I take the path that leads to a reasonably fulfilled and useful life? Will I remain a sick person or will I choose to be a useful, contributing citizen?

When it’s a life-or-death decision you realize the power of a choice. One decision will shape our lives and direct our futures. One decision opens new possibilities while closing others. By making conscious choices, we exercise control over our paths and become active creators of our destinies rather than victims of our circumstances.

The Cost of Unconscious Choosing

Operating unconsciously means letting old habits, social conditioning, or fleeting emotions steer our actions. This can lead to patterns that don’t serve us: staying in unfulfilling jobs, repeating unhealthy relationships, or neglecting our well-being. When outcomes disappoint us, it’s easy to feel like life is happening to us, not for us. We become passive participants, attributing our dissatisfaction to bad luck or external forces.

From Victimhood to Mastery

The antidote to being a passive participant is conscious choice. When we pause and reflect on our motivations and intentions, we reclaim authorship of our lives. Even small decisions—like choosing to respond with kindness instead of irritation, or dedicating time to a personal goal—can have profound ripple effects. By becoming aware of our choices, we shift from being victims of circumstance to masters of our fate.

Empowerment Through Awareness and Courage

This awareness of our choices begins the journey to empowerment. By regularly checking in with ourselves—asking, “Why am I doing this?” or “Is this aligned with my values?”—we create space between stimulus and response. In that space lies our power to choose differently, to break free from limiting patterns, and to steer our lives in the direction we truly desire.

Choice is a fundamental human right and catalyst for personal growth. Not being conscious of our choices, however, can quietly erode our sense of control, leaving us feeling victimized without even knowing it. But by cultivating awareness and intentionality, we transform from passive recipients of circumstance into active creators of our destinies.

Do you really have to be vulnerable to be a leader?

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Yes.

If you want people to trust you, buy into your vision, and engage with you. But know what vulnerability is and what it isn’t.

Vulnerability is not: bringing weakness and problems to your team, lowering your standards, abandoning mental toughness, showy expressions of emotions, or saying everything you think and feel.

Vulnerability is about being open with your team in the words and actions of:

  1. Your Vision. People need to know why the work you are doing is important to you.
  2. Your Values. They need to know what standards you will hold yourself accountable to.
  3. Your Requests. Your team needs to know they are needed and valued for their contribution.
  4. Your Mistakes. No one will think less of you when you admit you are wrong, apologize, and show sincere commitment to do better.
  5. Your Imperfections. No one’s perfect. Be open to see blind spots and be willing to do something about them.
  6. Your Warmth. Take the time to show you care through kindness and genuine interest. If you don’t care, give up the mantle of leadership.
  7. Your Courage. Courage isn’t the absence of fear. It’s showing people that you are committed to overcome it.

What are leaders accountable for?

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When you move into a position of leadership, you don’t get more power; you get more accountability.

Six key accountabilities that come with leadership:

  1. Strong character. The best leaders are integrated leaders. They live in alignment with their values. They earn respect from others through their own self-respect.
  2. Modeling personal development. Positional leaders set the tone of the culture. The best gift to your team is your own development that will inspire passion around you.
  3. An ownership mindset. The best leaders understand that all blame is a waste of time. They foster personal responsibility by modeling the way.
  4. A commitment to the strengths of team members. Most of us have little sense of our unique abilities. The best leaders build on people’s strengths, not their weaknesses.
  5. A results orientation. The best leaders have high standards and finish well. They are committed to building a culture oriented toward results.
  6. A servant mentality. Servant leadership focuses on supporting and empowering others to achieve results rather than accumulating power or personal gain.

If you are committed to being an accountable leader, join me in my complimentary webinar on March 28: https://davidirvine.com/complimentary-webinars/

RISE ABOVE – Unleashing Potential Through the Power of Accountability

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From the ages of fourteen to eighteen I worked part-time alongside Bob Dye, a carpenter that my parents hired for renovation projects. I remember the care that Bob put into his work. He was a true craftsman. He left nothing to chance. He took pride in his work. He taught me how to hold a hammer and how to sink a nail. He taught me how to use a power saw safely and how to square a floor in a crooked house. He showed up every day on time with a smile on his face and a positive attitude. Whether he was framing or finishing, craftsmanship showed through in everything he did.

He was patient with me when I made mistakes. I think he liked working with me because I showed up on time and worked hard. In hindsight, I’m sure I slowed him down, but he never mentioned it. I remember cutting a dozen two-by-fours three inches too short. He smiled and responded, “I also had to learn the hard way that it’s always good to measure twice and cut once.” I imagine my dad talked with him about having him apprentice me, both in carpentry and in life. My attitude was certainly bigger than my skill level, and he respected me for that. He was shy and gentle and had a big heart and was always kind and generous to me. I looked forward to working alongside him on Saturdays, after school, holidays, and summers. Dad would work with us whenever he could. I’m grateful that I had older men in my life that loved me, took time for me, and were good role models.

My parents paid Bob by the project, and when the project was done, he would give them an invoice and say, “Take your time and inspect our work. If it meets your standards, pay me. If not, there’s no charge and we’ll re-do it.” Bob was serious, even though not getting paid would have put a severe financial hit on his family. He also had a respectful way of making me feel part of his team, that we had achieved this together, even though he did the real work and there was just the two of us.

That pay-me-when-you-know-it’s-done-right approach was not a show. It was a demonstration of integrity. It was an expression of his character. And not once, in all those years, did we have to re-do a job or not get paid. As it turned out, Bob inspired me with a blueprint for how to run my business for the past forty years.

It’s inspiring to be around an accountable person, a person that can be counted on, a person that takes pride in their work, who demonstrates care and civility, who shows up, is committed to creating value before they get paid, and who makes you a better person for being in their presence. I’ll always cherish Bob for being my mentor.

Accountability is not a hammer to punish people. Accountability was never meant to be used as a disciplinary measure. Even though we need to face the consequences of our choices, accountability is not an HR performance management process or appraisal program. Accountability – the ability to be counted on – is a philosophy of life that inspires and empowers us to rise above mediocrity, renews our workplaces, restores our mojo, and gives us our freedom.